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Universal fit liberty clothing tag


Universal fit liberty - fashion is for everyone, clothes should always fit and look good.

Whether you’re a size 6, 16, or 26, weight fluctuates. It can go up and down, creating not only an emotional rollercoaster, but a financial burden. That’s why we created Universal Fit Liberty, a new, game-changing shopping experience designed to remove this anxiety for millions of women.

If a piece from our core collection no longer fits due to size fluctuation, we’ll replace it with your new size, within a year of purchase, free of charge. All returned clothing will be laundered and donated across a number of charities supporting women in need.

We believe your clothes should always fit, feel, and look good. And, women deserve to live their lives without feeling bullied by their size.

With UFL, our goal is to lead with big, bold innovations based on insight and a deep understanding of our customers' needs. As a brand, we intend to create real, lasting, and much-needed change in the fashion industry.

We’ll never stop exceeding our customer’s expectations, and we’ll continue to live up to our mission to Set the Standard.


Look for this icon ufl icon on your favorite pieces from Universal Standard’s core collection. This means they’re eligible to be replaced through Universal Fit Liberty. Buy for the size you are today so you can enjoy your purchases from day one.

If you find yourself changing size within a year of purchase, just go to the UFL Portal, input your email address, original order number, and new size, and we’ll send you a return label.

Once we receive your original pieces, we will send the replacement pieces in your new sizes* for free.

The returned clothing will be laundered and donated across a number of charities supporting women in need.

*If your desired size or color is unavailable at the time of exchange, you'll receive it as soon as it's back in stock.


Have questions? Want to share some feedback? Just want to chat? Contact US. We're here for you.


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+1 (844) 394 8587

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