We had become tired of making compromises, of always settling for what "worked" instead of what we really wanted, of sacrificing freedom of choice and personal style because of an arbitrary dividing line determined by size.
So we created Universal Standard.
No more compromising. It's time to #SetTheStandard.
Quality & style that's actually accessible
We are a direct-to-consumer business, which means we're able to use the absolute best fabrics (think Peruvian cotton and French satin-back crepe) without inflating our prices.
We don't do sales because everything is priced to be fair and accessible from the start.
Our elevated essentials seem simple, but they're not. Even the most basic T-shirt goes through multiple iterations because everything from the cut of the sleeve to the curve of the hem is designed with you in mind.
Why would you settle for anything else?
"You put on a piece and think 'I really like this. I don't know why, but I really like this.' and the 'why' - the reason you like it - is because of all the thought that went into engineering that garment."
~ Polina Veksler, Cofounder & CEO
We're seasonless, so you'll be able to buy what you want, when you want it.
You don't plan your life three months in advance, so why would you plan your wardrobe that way? With US you can look out your window and buy exactly what you need in that moment.
We release a new product every week so there's always something fresh and new.
an elevated experience
Our work is never done.
At the heart of Universal Standard is our pledge to continuously elevate - and ultimately exceed - your expectations.
This applies to every aspect of our brand. From the most obvious (customer service) to the more surprising (our packaging) and the sometimes unexpected (special treats).
We want you to feel like we're here for you. Because, to be honest, none of this would be worth it if we're not making you happy.
That's what #SetTheStandard is all about.
Where it all Started
Polina Veksler and Alexandra Waldman started Universal Standard because size had become the dividing line determining who had the privilege and freedom to dress with quality and style.
That had to change, so they changed it.
Starting with the premise that clothes should look and feel good, they created a line of modern essentials, with a chic, downtown but classic aesthetic – giving women a new standard in style and experience.
Women sizes 10-28