In available credit



Shipping & taxes calculated at checkout. Click here to view bag.

Free shipping and returns
Wishlist (0) 0 items

Free US Shipping & Returns
Free International Shipping Over $300

About Us

"without deviation from the norm, progress is not possible."
~ Frank Zappa

We had become tired of making compromises, of always settling for what "worked" instead of what we really wanted, of sacrificing freedom of choice and personal style because of an arbitrary dividing line determined by size.

So we created Universal Standard.

No more compromising. It's time to #SetTheStandard.

Quality & style that's actually accessible

We are a direct-to-consumer business, which means we're able to use the absolute best fabrics (think Peruvian cotton and French satin-back crepe) without inflating our prices.

We don't do sales because everything is priced to be fair and accessible from the start.


Thoughtfully Engineered

Our elevated essentials seem simple, but they're not. Even the most basic T-shirt goes through multiple iterations because everything from the cut of the sleeve to the curve of the hem is designed with you in mind.

Why would you settle for anything else?

"You put on a piece and think 'I really like this. I don't know why, but I really like this.' and the 'why' - the reason you like it - is because of all the thought that went into engineering that garment."
~ Polina Veksler, Cofounder & CEO

Seasonless Shopping

We're seasonless, so you'll be able to buy what you want, when you want it.

You don't plan your life three months in advance, so why would you plan your wardrobe that way? With US you can look out your window and buy exactly what you need in that moment.

We release a new product every week so there's always something fresh and new.

an elevated experience

Our work is never done.

At the heart of Universal Standard is our pledge to continuously elevate - and ultimately exceed - your expectations.

This applies to every aspect of our brand. From the most obvious (customer service) and the more surprising (our packaging), to the revolutionary (Universal Fit Liberty) and the sometimes unexpected (special treats).

We want you to feel like we're here for you. Because, to be honest, none of this would be worth it if we're not making you happy.

That's what #SetTheStandard is all about.


Where it all Started

Polina Veksler and Alexandra Waldman started Universal Standard because size had become the dividing line determining who had the privilege and freedom to dress with quality and style.

That had to change, so they changed it.

Starting with the premise that clothes should look and feel good, they created a line of modern essentials, with a chic, downtown but classic aesthetic – giving women a new standard in style and experience.

Women sizes 10-28

Set the Standard


Have questions? Want to share some feedback? Just want to chat? Contact US. We're here for you.


We’re on the email. Shoot US a message any time you need something and we’ll get back to you within 24 hours.

+1 (844) 394 8587

Give US a ring. We’ll pick up 10 AM – 6 PM EST, Monday – Friday. We’re standing by…

+1 (888) 378 1390

Yep, you can text US. We get it. Sometimes you don’t want to talk on the phone. Now you can just text.


In the mood for a chat? You can reach US 10 AM – 6 PM EST, Monday – Friday through the chat function! Super easy and kind of fun.