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Acquisition Marketing Manager

Posted by Lucy Mellon on

Location: Greater Seattle Area

We are seeking an experienced Acquisition Marketing Manager to manage paid acquisition programs and develop plans to acquire customers efficiently and effectively. This position presents an opportunity to work on both strategic, long-term plans and manage the tactical, day-to-day elements of our marketing program. You might be a fit if you have hands-on experience planning, launching and analyzing customer acquisition campaigns.

DAY TO DAY RESPONSIBILITIES INCLUDE:

  • Build monthly and annual customer acquisition targets by channel and segment and develop marketing programs to deliver on time and on budget
  • Define and execute the paid marketing strategy using a portfolio of paid channels to acquire customers and grow leads. Channels include Facebook, Pinterest, Adwords/paid search, among others
  • Setup a proper attribution model for all paid acquisition
  • Optimize budget allocations across all current channels and campaigns
  • Test new customer acquisition channels and identify opportunities to improve performance and/or reduce CPA costs while hitting aggressive customer acquisition goals
  • Present weekly report to the rest of the marketing team to show how paid acquisition campaigns are progressing
  • Monitor competitor activity
  • Recommend new platforms and technologies, and optimize and scale our advertising campaigns
  • Continually evaluate our assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlight for leadership any early indicators these historical assumptions are changing
  • Work across multiple teams, like engineering, data, branding and front-end, so the ability to work well with people is a must

ROLE REQUIREMENTS:

  • 1-3 years of experience driving customer acquisition for a consumer facing company.
  • Deep understanding of a few paid media channels, including Facebook, and willingness to learn about new ones
  • Comfort with analytics tools (e.g. Google Analytics); digital media dashboards like Google Adwords, Facebook Power Editor is a strong plus. Plus, other reporting tools
  • Experience architecting marketing funnels designed for paid acquisition, especially to sell apparel


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