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Denim Daze

Best. Jeans. Ever.

SHOP seine jeans NOW

Denim Daze

Best. Jeans. Ever.

SHOP seine jeans NOW

"A quiet revolution is taking place in the plus-size space, led by … Universal Standard, a label founded on the principle that modern, effortless clothes should be available to all." - VOGUE

"Universal Standard Made Elevated Basics Work for Plus-Size Consumers" - BoF

"Imagine a plus-size line that's sleekly minimalist and crafted in just as high quality as the straight-sized contemporary ones that fashion girls love. That once was mere fantasy, but no more." - R29

"Universal Standard is filling the void with sharp staples (no cheesy prints here!)." - GLAMOUR

SET THE STANDARD is a call to action, a rallying cry, a stake in the ground. It goes against the established conventions of plus size clothing, and defies existing rules. A new standard for style is here.

embrace your strength

next age of innocence


"A size 6 woman never had better taste, she just had better options" - Alex Waldman, Cofounder & CCO


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