WHO WE ARE. WHY WE ARE.
In September 2015, Polina Veksler and Alexandra Waldman, left the worlds of Private Equity and Marketing respectively, to find a solution to what they saw as a big problem in women’s apparel. They couldn’t find the style and quality of everyday clothing that their straight-size friends had access to at every turn.
Rejecting the idea that size should be the dividing line otherwise randomly separating women who wanted to look modern and style relevant, the duo set off to create a line of modern elevated essentials that would cater to women size 10-28 the world over.
Thus Universal Standard was born.
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