We all know how important fit is, but recently there has been a lot on the news about what to call various sizes. Should ‘plus’ be considered a four-letter word? Or is it simply a descriptive industry term, like petite?
Whatever side of the debate you fall on, athletic apparel company Manifesta is trying something completely different. Nora Whelan of Buzzfeed covers a story about a business thinking outside the (flower) box.