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Thinking Outside the (Flower) Box

We all know how important fit is, but recently there has been a lot on the news about what to call various sizes.  Should ‘plus’  be considered a four-letter word? Or is it simply a descriptive industry term, like petite?
Whatever side of the debate you fall on, athletic apparel company Manifesta is trying something completely different. Nora Whelan of Buzzfeed covers a story about a business thinking outside the (flower) box.
Manifesta Athletic Wear on the Universal Standard Fashion Blog