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"A quiet revolution is taking place in the plus-size space, led by … Universal Standard, a label founded on the principle that modern, effortless clothes should be available to all." - VOGUE

"Universal Standard Made Elevated Basics Work for Plus-Size Consumers" - BoF

"Imagine a plus-size line that's sleekly minimalist and crafted in just as high quality as the straight-sized contemporary ones that fashion girls love. That once was mere fantasy, but no more." - R29

"Universal Standard is filling the void with sharp staples (no cheesy prints here!)." - GLAMOUR

The World is Different Now

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SET THE STANDARD is a call to action, a rallying cry, a stake in the ground. It goes against the established conventions of plus size clothing, and defies existing rules. A new standard for style is here.

the elevated essentials

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"A size 6 woman never had better taste, she just had better options" - Alex Waldman, Cofounder & CCO

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