women size 10 - 28
everything will be different
"A quiet revolution is taking place in the plus-size space, led by … Universal Standard, a label founded on the principle that modern, effortless clothes should be available to all." - VOGUE
"Universal Standard Made Elevated Basics Work for Plus-Size Consumers" - BoF
"Imagine a plus-size line that's sleekly minimalist and crafted in just as high quality as the straight-sized contemporary ones that fashion girls love. That once was mere fantasy, but no more." - R29
"Universal Standard is filling the void with sharp staples (no cheesy prints here!)." - GLAMOUR
SET THE STANDARD is a call to action, a rallying cry, a stake in the ground. It goes against the established conventions of plus size clothing, and defies existing rules. A new standard for style is here.
"A size 6 woman never had better taste, she just had better options" - Alex Waldman, Cofounder & CCO